About the course
Proficiency isn't knowing what AI is. It's knowing when you should use it, when you shouldn't, and how to partner with it to get the best results. This 6-week live cohort moves you from AI aware to AI ready across six domains—Foundations, Ethics, and Judgment on the literacy side; Interaction, Evaluation, and Orchestration on the fluency side. You won't leave with a certificate of attendance. You'll leave with a real AI use case from your own field—something you built, something you can show. Designed for working professionals. No technical background required.
Meet Your Instructor, Kenyetta Hall
Kenyetta Hall is the founder of The Katalyst HQ and a Professor in Practice at UNC Chapel Hill's Shuford Program in Entrepreneurship. She brings 15+ years of product strategy and digital transformation experience, with a focus on making AI practical for non-technical professionals.
What people are saying
Hear from graduates of past cohorts.
The certificate was instrumental in deepening my literacy and fluency in AI. Its modular structure is brilliantly designed to build skills progressively and help you integrate learnings into your daily workflows.
London, UK
The certificate provided me with a strong foundation in AI — helping me understand what it is, how it works and its key benefits, limitations, and risks. I now feel well-equipped to apply AI effectively in my work.
Durham, NC
Participating in a cohort gave me the opportunity to explore concepts like co-intelligence and societal and ecological impacts, and challenge assumptions I hadn't realized I held about AI. The dedicated time to focus on AI awareness and adoption accelerated both my understanding and comfort with emerging tools.
Philadelphia, PA
The certificate was instrumental in deepening my literacy and fluency in AI. Its modular structure is brilliantly designed to build skills progressively and help you integrate learnings into your daily workflows.
London, UK
Participating in a cohort gave me the opportunity to explore concepts like co-intelligence and societal and ecological impacts, and challenge assumptions I hadn't realized I held about AI. The dedicated time to focus on AI awareness and adoption accelerated both my understanding and comfort with emerging tools.
Philadelphia, PA
The certificate provided me with a strong foundation in AI — helping me understand what it is, how it works and its key benefits, limitations, and risks. I now feel well-equipped to apply AI effectively in my work.
Durham, NC
Applied AI Is Not the Future. It's Right Now.
40 seats · $997 · Starts July 13, 2026. We want you to be ready.
$997.00